Missguided Bluewater grand opening

I attended the grand opening of the new Missguided store in Bluewater a few weeks back. I may be over 40 but the lure of a 25% blogger discount, free ice cream, a DJ and ‘mocktails’ made me brave Bluewater on a Saturday. The store itself is amazing – described as ‘Missguided in real life’ it is in the old Forever 21 site and I really wanted to share its look with you because it really is worth a visit…

The visual merchandising and displays of the store are fantastic with life-like mannequins of all different skin tones accessorised with crazy props such as this giant banana!


As ever with Missguided there is lots of positive affirmation for its ‘babes’ and cheeky slogans such as ‘Send Nudes’ or ‘Get Naked’ written in neon on the walls…


Love shoes? Youre going to be in heaven! The store houses a good accessory range – mainly shoes with a small section of bags and then stands of affordable jewellery and sunglasses near the tills.

There’s a great lingerie and nightwear range…

…and of course swimwear – it is the season!


And if all that shopping has exhausted you and you fancy a drink of water (or in this case ‘Mermaid Tears’) – they’ve got it covered! £1 a can…

Of course the real lure of this second Missguided store (the first is in Westfield Stratford) is that you can see and try on the usually online products in a traditional store environment.  Theres tons of staff and a whole community vibe going on with lots of interaction.

And what did I buy with that discount? I bought a few bits but my favourite has to be this denim jacket… cute huh? I have had so many compliments about it.


Jacket £40 – available in regular and petite ranges Missguided

Find the full Missguided range here – or visit the store on the lower level of Rose Gallery in Bluewater.

SkinnyDip London

So, who has seen this bag everywhere from the arms of fashion bloggers to the pages of glossy magazines?  Its the fabulously named Unicorn Tears Cross Body Bag and at £28 it wont break the bank either!

Its by Skinnydip London – an accessories brand launched in 2011 which has managed to open more than 100 concessions in over 60 countries in the last few years, whilst getting on every fashionistas wish list.

And now the first Skinnydip flagship store has opened at 10 Foubert’s Place just off of Carnaby Street in London selling exclusive products as well as the regular range. 

I had to check it out and it doesnt disappoint!  The products are wonderful, well made and lovely quality plus there’s photo booth to jump in and record your visit.  
 
 

Its range is so fun and innovative too.  One of the best selling ranges are the customisable products where you can buy a purse, bag or phone case and then add ‘plushie’ stickers to them to make them look however you want.  Stickers start at £4.00 and you can buy everything from letters to spell words to emojis, fruit and retro badges and symbols.As well as the fab new store the range is available as before via Topshop, Debenhams, River Island, Selfridges and ASOS.

What would you buy?  And if you’ve already fallen in love with Skinnydip London how have you styled your purchases?