Missguided Bluewater grand opening

I attended the grand opening of the new Missguided store in Bluewater a few weeks back. I may be over 40 but the lure of a 25% blogger discount, free ice cream, a DJ and ‘mocktails’ made me brave Bluewater on a Saturday. The store itself is amazing – described as ‘Missguided in real life’ it is in the old Forever 21 site and I really wanted to share its look with you because it really is worth a visit…

The visual merchandising and displays of the store are fantastic with life-like mannequins of all different skin tones accessorised with crazy props such as this giant banana!


As ever with Missguided there is lots of positive affirmation for its ‘babes’ and cheeky slogans such as ‘Send Nudes’ or ‘Get Naked’ written in neon on the walls…


Love shoes? Youre going to be in heaven! The store houses a good accessory range – mainly shoes with a small section of bags and then stands of affordable jewellery and sunglasses near the tills.

There’s a great lingerie and nightwear range…

…and of course swimwear – it is the season!


And if all that shopping has exhausted you and you fancy a drink of water (or in this case ‘Mermaid Tears’) – they’ve got it covered! ยฃ1 a can…

Of course the real lure of this second Missguided store (the first is in Westfield Stratford) is that you can see and try on the usually online products in a traditional store environment. ย Theres tons of staff and a whole community vibe going on with lots of interaction.

And what did I buy with that discount? I bought a few bits but my favourite has to be this denim jacket… cute huh? I have had so many compliments about it.


Jacket ยฃ40 – available in regular and petite ranges Missguided

Find the full Missguided range here – or visit the store on the lower level of Rose Gallery in Bluewater.

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