Let go back in time…
Its 1998 – London is in the grip of the Rule Britannia phase, Brit Pop rules, as do lads and ladettes doing too many drugs, New Labour were telling us ‘Things Can Only Get Better’ and the British art scene led by the likes of Damien Hirst, Tracey Emin, Sarah Lucas and Gary Hume is changing the face of modern art.
Mathew Freud and Damien Hirst open up Pharmacy, a restaurant in Notting Hill and the rest is the stuff of legend. I went once with some people from Loaded Magazine (remember that!?!) but sadly I cannot mention most of the stuff that happened that night for fear of being sued! It was a pretty cool place though, although the waiters in surgical gowns did freak me out a bit…
Jump forward to now and Damien Hirst, in collaboration with chef Mark Hix, has opened Pharmacy 2, this time based in his Newport Street Gallery in Vauxhall, South London. See below what I discovered…
Its small but perfectly formed! The bar area is a mix of neon, pill prints and hanging leds. Hirst butterfly print medical ‘+’ signs sit each side of the mirrored bar backdrop and cocktails are mixed as you perch on pill shaped bar stools.
There are booths to sit in for bigger groups and loads more Hirst originals. I tried to leave with one up my jumper but sadly there were too many waiters!
And even the bar stools are cool…
Just like the original piece of art, 2500 or so different pills fill the cabinets on the walls…
The menu covers British and European classics, including the likes of shaved winter squash with Treviso and Graceburn cheese, white polenta with a Burford Brown egg yolk and shaved Wiltshire truffles, plus a Mark Hix signature dish of crushed potato and black pudding with pineapple upside-down cakes or chocolate mousse with honeycomb for dessert. Pharmacy 2 covers breakfast, weekend brunches and Sunday roasts, plus it serves a mean cocktail.
What do you think? Pharmacy 2 is now open for bookings – find the details here.