The H&M 2015 Conscious Collection has just gone live in store and online, and oh my, its a great one! I have a few pieces from previous collections and they are all amazing quality and that bit more unusual and I always get comments when wearing them.
What is H&M’s conscious collection? Well its built on seven commitments from the company, the plan being to create a better fashion future.
The commitments are:
- Provide fashion for conscious customers
- Choose and reward responsible partners
- Be ethical
- Be climate smart
- Reduce, reuse, recycle
- Use natural resources responsibly
- Strengthen communities
This year the campaign is fronted by actress Olivia Wilde and the pieces are just stunning, as well as sustainable and beneficial to the producers. H&M released the press statement below-
H&M is proud to announce that Olivia Wilde, actress and humanitarian, will be the face of H&M’s latest Conscious Exclusive campaign. Olivia, well known for her commitment to sustainability and her engagement for environmental causes will appear in the campaign wearing pieces from the collection. Conscious Exclusive will be available in around 200 H&M stores worldwide on April 16, as well as online.
I totally love this range…

My top picks:
Maxi dress £149.99
Ruffle dress £39.99

Tuxedo jacket £79.99 & trousers £59.99
Coat £59.99

T-shirt £12.99, Maxi skirt £99.99
Dress £39.99
Long ruffled dress £79.99

Leather jacket £199.99
Its all just gorgeous! Theres lots more to choose from too. All are available instore and in limited quantities on-line from H&M now.
Having just come back from Scandinavia having spent loads in H&M I think my bank balance is going to take another knocking!!! What do you think? Do you love the collection too?

































The outfit chosen for me was contemporary daytime look that could be dressed up for an evening – biker jacket, black slim leg jeans, a white vest and a statement necklace. You can see why I was happy! I added my own shoes – black and leopard print flats and was ready to go! The David Emanuel jacket is a real hero piece – a strong colbalt blue but not too bright and made from a soft, moleskin type fabric. I wore a UK size 10 – its a good fit and also looks great zipped up which isn’t always the case with a biker style jacket.
To make the look a bit more ‘fashion’ I rolled up the jeans slightly.
The jeans themselves were a great fit. I wore the size 10 with a 27″ inside leg. At 5’2″ this was the perfect petite length for me and I was very impressed with the fit. I’d say the sizing is true/slightly generous and if you’re in between sizes go down a size. They were tight enough, but not skin tight and with 2% elastane had a great stretch fit. The bit I liked best about them was the way they sat on your waist – I find once you have reached an *ahem* certain age, lower rise jeans are just a nightmare for bulges and unflattering muffin tops. These jeans were very flattering and comfortable and perfect for if like me, after kids your tummy and waist isnt what it once was.
I really love this look and think it works on lots of levels. I have to say, I have been really impressed by both the quality and fit of the items and will definitely be popping in to my local store to see what other pieces I can add to my SS15 wardrobe.
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